Breast pump startup Willow acquires assets of Elvie as UK femtech pioneer moves into administration

März 28, 2025

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Femtech and its startups building connected breast pumps, period trackers and other apps and hardware designed for women’s health have collectively pulled in more than $5 billion in funding in the last five years, but the market is tight, and now, two of the trailblazers in the space are coming together as consolidation beckons. Willow, […]