Consumer tech is bouncing back, and consumer founders like Brynn Putnam are bouncing back with it

Nov. 17, 2024

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When Brynn Putnam sold her last company, Mirror, to Lululemon for $500 million at the start of the pandemic, it looked to this editor like she’d sold the smart fitness company too soon. Instead, the timing proved brilliant. The home fitness craze crashed nearly as abruptly as it peaked during that first year of lockdowns. […]