Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

März 21, 2025

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Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business. The search giant conducted the test because European copyright law requires it to […]